General business23 Jul 2008 03:12 am

The Royal Philips electronics is transforming itself from a cyclical technology company to a health care and life style brand.The company has divested 80.1 percent share in its semiconductor unit to a private equity consortium comprising Kohlberg Kravis Roberts & Co., Silver lake Partners and Alplnvest Partners.

In accordance with its plans to shift towards becomingĀ  lifestyle brand,Philips has already made investmentsĀ  to tune of 3.5 billion euros in eight acquisitions ,some of which are yet to be completed,predominantly in medical systems,lightning and consumer health and wellness.

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