How to Create your Own Customized Mascot
Mascots have been employed by schools, professional sport teams and major organizations for decades. Traditionally, a mascot was defined as any person, animal or object thought to bring luck. However, mascots have emerged, and now they usually represent spokespeople or branded images for their team or organization. Strategists realize that mascots are no longer just about luck and now represent a great opportunity to become a branded image of the company or sports team they are employed by.
Furthermore, a customized mascot can provide symbolism for school spirit, team attitude or corporate culture. Savvy marketers understand that mascots can add value to companies through branding and public image. Now that we have reviewed some of the benefits of having your own customized mascot let’s look at some of the features you will need to choose from.
Everything is customizable, but let’s start with the basics, you will:
1) Need to select the mascot’s shape and size
2) Choose the eye type (plastic, mesh, foam)
3) Decide on a color scheme for the mascot
4) Select hands, gloves or mitts
5) Whether you want moveable hands that can grip objects
6) Select between heavy boots with lining; or softer soles required for dancing
7) Pick any accessories you want on your mascot (hat, bells, hair type, etc.)
This is just a short-list of featured options. Keep in mind that almost anything is possible with mascots so the choices and opportunities for customization are literally endless!
